WhatsApp Particulars Options, Companies It Supplied in India in 2021

WhatsApp on Thursday launched a year-end overview of 2021 to supply a glance again on the key highlights of its new function launches and companies provided in India — its largest market — all year long. The moment messaging app was utilized by numerous state governments and civic our bodies within the nation to supply COVID-19 associated info and sources to residents. It additionally enabled customers to e book COVID-19 vaccines. Alongside important companies, WhatsApp launched options together with View As soon as for media content material and encrypted backups to supply an improved use expertise this 12 months. WhatsApp additionally expanded its funds function in India in 2021.

WhatsApp initiatives to assist battle in opposition to COVID-19

The 12 months 2021 introduced a drastic impression of COVID-19 in India. Whereas the standard authorities sources lacked at many ranges, 15 state governments launched devoted COVID-19 helplines on WhatsApp to supply entry to sources and vaccination appointment bookings. Central and state administrations additionally used the WhatsApp Enterprise platform to attach with residents and drive COVID-19 vaccinations throughout the nation.

The central authorities partnered with the moment messaging app owned by Meta (beforehand often called Fb) in 2020 to launch the MyGov Corona Helpdesk. It was up to date earlier this 12 months to supply options together with COVID-19 vaccine appointment bookings and certificates downloads. WhatsApp claimed that over 55 million individuals have up to now reached out to the MyGov Corona Helpdesk bot and over 12 million vaccine certificates have been downloaded until date. It’s also touted to assist e book tens of millions of vaccination appointments within the nation.

WhatsApp options launched in 2021 to enhance person expertise

In 2021, WhatsApp launched ephemerality options together with View As soon as and Default Disappearing Mode with a number of durations to assist present further privateness to customers. The app additionally added options corresponding to Message degree reporting to let customers report accounts by flagging a particular message and encrypted backup to boost person security.

For an upgraded person expertise, WhatsApp introduced options together with Desktop Calling, Archive 2.0, Joinable group calls, and Cross platform migration. It additionally launched new sticker packs, Media internet editor on the Internet, and stickers in standing.

WhatsApp funds updates in 2021

Alongside different new options, WhatsApp funds additionally obtained a listing of updates. Considered one of them was the new fee shortcut that’s accessible throughout platforms together with Android and iOS to ease funds by means of the app. It additionally introduced Stickers in Pay Mode and cashbacks to persuade extra customers within the nation to pay utilizing WhatsApp. Additional, WhatsApp reportedly obtained approval to double its funds providing within the nation to 40 million customers from the current 20 million restrict.

WhatsApp additionally enabled the Digital camera icon on its app to scan QR codes to successfully present entry to over 20 million QR-enabled shops within the nation. It additionally just lately began a pilot programme in 500 villages throughout Karnataka and Maharashtra to onboard the subsequent 500 million Indian customers to the digital funds ecosystem and assist increase monetary inclusion within the nation.

WhatsApp for Enterprise updates in 2021

WhatsApp just lately introduced its partnership with Uber to let customers e book their cabs by means of the official Uber chatbot within the app. It was a global-first WhatsApp Enterprise platform integration for the cab aggregator. Along with Uber, Bharat Petroleum utilised WhatsApp Enterprise to launch its chatbot known as Urja to assist present self service experiences for B2C and B2B use-cases. Indian Oil Company additionally used WhatsApp API platform to allow fuel bookings, reserving standing verify, and loyalty factors updates.

Except for serving corporates and firms together with Uber by means of the enterprise platform, WhatsApp claimed that its Enterprise app has been utilized by greater than 15 million small and micro companies. WhatsApp additionally tied up with commerce union Self Employed Ladies’s Affiliation (SEWA). The partnership is claimed to assist allow girls farmers from Kashmir to promote 1000’s of kilograms of apples and cherries to clients in Gujarat.

WhatsApp can also be working with Maharashtra-based organisation Mann Deshi Basis to supply workshops for ladies on numerous facets of digital and monetary literacy and educate them utilizing the WhatsApp Enterprise app.

As of July 2019, WhatsApp has 400 million customers in India. The app can also be notorious for enhancing faux information and misinformation within the nation, although it typically brings updates to deal with these issues to some extent. It additionally confronted robust criticism amongst customers, civil societies, and governments around the globe in 2021 for its privateness coverage replace that it finally placed on maintain in July.

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