Twitter in 2021: Key Options Launched, and Eliminated, This Yr


Twitter launched numerous new options in 2021 to boost consumer expertise, to let customers monetise, and in addition to maintain Twitter protected. Twitter stated in its shareholder letter that its monetisable day by day energetic customers grew 13 % year-over-year to 211 million in Q3 2021. Whereas numerous new options and updates had been added, there have been vital options that had been eliminated too, together with Fleets and Periscope. 2021 additionally noticed the introduction of Twitter Areas — the place customers can maintain reside audio conversations, identical to Clubhouse.

Here’s a checklist of the important thing options which Twitter launched and eliminated in 2021:

January 2021

Birdwatch

Twitter launched Birdwatch to empower customers to collaboratively add useful notes to tweets which can be deceptive. Folks within the pilot are in a position to publicly provide useful context on tweets that they imagine include deceptive info. Birdwatch is on a separate part of Twitter, and solely pilot contributors who apply to the programme, will have the ability to write posts figuring out and rebutting misinformation. Their notes will initially not be seen on Twitter for customers exterior of the pilot group however might be seen on the Birdwatch website.

Birdwatch remains to be being examined on Twitter on iOS and Android and the Net within the US.

March 2021

Periscope

Twitter shut down Periscope which it had purchased in 2015, because of declining utilization over the previous couple of years and excessive supporting prices.

Might 2021

Twitter Areas

Twitter launched Areas for reside audio conversations on the platform. Since then, the microblogging website has added many options to Twitter Areas to rival Clubhouse. Earlier this month, Twitter Areas introduced that it’s getting a podcast-like function which permits customers to hearken to a recording of the discussions on the platform.

Auto-Crop

Since Auto-Crop was eliminated, tweets which embody a single, normal side ratio picture now seem uncropped. Authors of tweets can see a preview of what the picture will appear like within the tweet composer instrument earlier than it is posted.

Ideas

Ideas allowed customers to assist their favorite voices on Twitter by tipping them. Ideas allowed folks to obtain and present assist with cash. Funds could be made by way of third occasion providers like PayPal, Patreon, Razorpay, and extra. Folks can select so as to add Tricks to their profile by way of their account settings. In September, Twitter additionally added the choice to Tip folks utilizing Bitcoin.

New Verification Utility

This yr Twitter started as soon as once more reviewing public functions for the blue verify mark. Eligibility standards turned extra clear. Twitter additionally began to roll out account labels to permit accounts to self-identify — starting with good bots (or automated accounts). Good bots assist folks discover helpful, entertaining, and related info day by day – from sharing artwork masterpieces, to notifying folks of earthquakes, to even simply reminding you to get some recent air.

June 2021

Twitter Blue

Twitter Blue is a subscription service supplied by the platform. Twitter Blue brings in a number of options equivalent to the power to undo tweets and studying some information articles with out ads, amongst others.

Twitter Blue, which prices $2.99 (roughly Rs. 222) per 30 days within the US, additionally consists of the power to learn some information articles with out ads, add longer movies, and customise the navigation bar within the Twitter app.

Female Arabic

Twitter launched a brand new language setting that acknowledges and higher helps the Arabic female type. Individuals who choose this setting might be addressed within the female type, for instance, “Tweet” might be غرّدي (which addresses girls) slightly than the default Arabic right now, which is غرّد (addressing males). The function is accessible on Twitter Net.

Ticketed Areas

Twitter rolled out Ticketed Areas which permit creators to generate income from the Areas — reside audio rooms — they host by charging a ticket worth. Creators are given as much as 97 % of the income earned from tickets bought to their Ticketed Areas until they attain a sure milestone.

July 2021

Updating Misinformation Labels

Twitter began testing a brand new label design with extra context that can assist you higher perceive why a Tweet could also be deceptive.

August 2021

Fleets

Twitter shut down its Fleets on August 3, eight months after it was launched. The corporate stated that it did not see a rise within the variety of new folks becoming a member of the dialog with Fleets as they hoped.

AP, Reuters Partnership

Twitter introduced that it is going to companion with the Related Press and Reuters to extra shortly present credible info on the social networking website as a part of an effort to struggle the unfold of misinformation.

Revue Subscription

Earlier this yr, Twitter acquired Revue, a service that makes it free and simple for anybody to begin and publish editorial newsletters, as a part of an effort to broaden its enterprise and provides writers who distribute their work on Twitter extra options. In August, Twitter launched a means for publication creators so as to add a subscribe button straight on their Twitter Profiles. As of now the Revue Subscription Button is barely obtainable for a take a look at group on Android and Net.

September 2021

Security Mode

Security Mode is a function which Twitter is testing with a small group of individuals together with feminine journalists and folks from marginalised communities to higher shield the person on the receiving finish of tweets by lowering the prevalence and visibility of dangerous remarks. Security Mode quickly auto-block accounts that reply to your Tweets with probably dangerous language — equivalent to insults or hateful remarks — or those who ship repetitive and uninvited replies or mentions. Security Mode is being examined on Twitter for iOS and Android with a choose set of customers with English-language settings enabled.

Edge-to-Edge Media

Twitter upgraded the standard of photographs and movies posted to Twitter and commenced testing edge-to-edge tweets so your photographs, GIFs, and movies can have extra room. The function is at the moment being examined on Twitter for iOS and Android.

Select who follows you

With out straight blocking somebody, customers have the choice to go in, faucet by way of to their checklist of followers and actively take away that particular person from following them. The function is accessible on Twitter for the Net.

Communities

Twitter began testing Communities on the platform in September. While you be part of a Neighborhood, you’ll be able to tweet on to that group as an alternative of to all of your followers. Solely members in the identical Neighborhood are in a position to reply and be part of a dialog, and Communities are managed by moderators. Communities is accessible on Twitter for iOS and Net. Twitter is anticipating to launch the Android app performance earlier than the top of the yr.

Tremendous Follows

Tremendous Follows provides creators the chance to earn month-to-month income by sharing tweets meant just for paying subscribers. With Tremendous Follows, folks can create an additional degree of dialog on Twitter and work together authentically with their most engaged followers — all whereas incomes cash — by way of a month-to-month subscription. Tremendous Follows are solely obtainable on Twitter for iOS for a choose set of US creators, although anybody around the globe can Tremendous Comply with these creators.

December 2021

Computerized Captions

Twitter rolled out computerized captions this week. The auto-captions function at the moment assist 37 languages. Since translation shouldn’t be reside on Twitter, the captions will present within the language of the machine used to add the clip initially. Auto captions will seem on movies that are muted on each iOS and Android. Desktop customers, then again, can change them on and off. Listening to-challenged customers can now watch movies on Twitter with auto-captions on, widening entry to extra customers on the platform.






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