Microsoft Edge Begins Displaying Prompts to Dissuade Customers From Getting Chrome

Microsoft has taken an aggressive new method to discourage customers from downloading Google’s Chrome Net browser. The Redmond-based firm has began displaying prompts when customers attempt to obtain Chrome utilizing Microsoft Edge that dissuade them from downloading and putting in Google’s Net browser. The prompts are in place for each Home windows 10 and Home windows 11, although only a few customers are at present getting the pop-up messages. Google additionally tries to persuade customers to make use of Chrome over Edge by displaying messages when utilizing its providers reminiscent of Google Search and Gmail. Nevertheless, the method that Microsoft has taken is completely different and extra outstanding over Google’s because the Home windows maker is displaying the prompts natively on its Edge browser.

As initially introduced into discover by Neowin, Microsoft Edge reveals prompts just under the handle bar when a consumer navigates to the Chrome obtain web page. The prompts don’t seem as a pop-up or notification {that a} web site can push to a browser. As a substitute, they emerge natively on Edge like a warning alert — just like the one asking to your consent to permit location or microphone entry.

In one of many prompts, Edge says, “Microsoft Edge runs on the identical expertise as Chrome, with the added belief of Microsoft.” There may be additionally a message the place Edge says, “That browser is so 2008! Are you aware what’s new? Microsoft Edge.”

The Verge notes that the prompts to forestall customers from downloading Chrome will not be restricted to a sure Home windows model however seem on not less than each Home windows 10 and Home windows 11. Nevertheless, not all customers are seeing them in the meanwhile. It’s also unclear whether or not the replace is restricted to Home windows as macOS customers and different platforms haven’t reported seeing such prompts.

Devices 360 has reached out to Microsoft for readability on the topic and can replace readers when the corporate responds.

That is notably not the primary time when Microsoft is taking a step to discourage customers from downloading third-party browsers together with Chrome. Again in 2018, the Redmond-based firm examined a ‘warning’ to forestall Home windows 10 customers from putting in Chrome and Firefox. Microsoft additionally made it more durable for customers on Home windows 11 to alter their default browser.

Moreover, Microsoft reveals pop-ups on Home windows 10 PCs to advocate Edge browser and Bing search engine over Google and different third-party providers.

The continuing techniques, nevertheless, will not be but that useful for Microsoft as Chrome remains to be main within the Net browser market worldwide, with a share of 64.04 p.c, whereas Edge stands third with a 4.19 p.c share, based on Net analytics platform Statcounter.

This week on Orbital, the Devices 360 podcast, we talk about the Floor Professional 8, Go 3, Duo 2, and Laptop computer Studio — as Microsoft units a imaginative and prescient for Home windows 11 {hardware}. Orbital is offered on Spotify, Gaana, JioSaavn, Google Podcasts, Apple Podcasts, Amazon Music and wherever you get your podcasts.

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