Flipkart’s social commerce app Shopsy on Tuesday added grocery as a class on its platform. By leveraging the provision chain infrastructure and know-how capabilities of the e-commerce firm, Grocery on Shopsy is claimed to cater to customers throughout 700 cities, spanning over 5,800 pincodes. The brand new class can be touted to have over 6,000 merchandise throughout 230 classes — working from staples and fast-moving shopper items (FMCG) to varied different dry groceries. Flipkart is ready to draw customers on the platform by providing a flat 5 % fee margin.
Shopsy is claimed to make sure stringent high quality management alongside enabling social commerce for grocery buying through the use of Flipkart’s fulfilment centres and provide chain. The Walmart-owned firm has its fulfilment centres situated in varied elements of India, together with Ahmedabad, Bengaluru, Chennai, Coimbatore, Delhi, Hyderabad, Kolkata, Lucknow, Mumbai, Patna, and Pune.
With the brand new transfer, Shopsy customers will now be capable to store for worth groceries by including and trying out merchandise of their carts. Customers also can mix orders for a number of people of their community and share grocery objects over social media by the app. This allows them to earn a flat 5 % fee margin that Flipkart guarantees to be delivered on to their linked checking account. Additional, clients are claimed to obtain as much as 50 % financial savings.
“Grocery is a key shopper want and we’re dedicated to creating e-grocery reasonably priced for customers and sellers alike,” mentioned Prakash Sikaria, Senior Vice President – Progress, Flipkart, in a press release. “We have now been engaged on decreasing the price of delivering groceries over the previous couple of months. We’re joyful to announce that we’ve achieved greatest in school value construction which makes us assured of scaling grocery on Shopsy.”
Flipkart claims that by bringing the brand new class it’s aiming to make Shopsy as the most important grocery retailer within the nation. The corporate appears to be in plans to tackle the likes of Google-backed Meesho, Reliance Industries’ JioMart, and Tata-invested BigBasket.
Shopsy was launched by Flipkart as its social commerce platform in July this yr. On the time of its launch, the corporate did not take into account grocery as a class, although it has now been chosen as one — contemplating the rising market of on-line grocery supply within the nation.
In late November, Flipkart introduced that Shopsy clocked in 4 occasions income development in the course of the festive interval and grew its consumer base 3.7 occasions over what it had earlier. The app, which is presently restricted to Android units, additionally managed to cross the ten million downloads on Google Play. All that development primarily got here from classes together with style, magnificence, common merchandise and residential (BGMH), Flipkart had mentioned.
Flipkart claims to supply a zero-commission market mannequin by Shopsy the place native and small companies in addition to particular person entrepreneurs can promote merchandise of their locality and amongst contacts. The mannequin is much like how Meesho permits small sellers to promote quite a lot of small-ticket objects utilizing social media platforms. It is usually not like Flipkart’s authentic e-commerce platform the place clients purchase merchandise from varied large-scale retailers.
In line with a report by consulting agency RedSeer, social commerce in India has the potential to the touch as much as $7 billion (roughly Rs. 53,100 crore) in gross merchandise worth (GMV) by 2022. The expansion of social commerce can be imagined to create new alternatives for resellers and suppliers within the nation within the subsequent 5 years.