If you want to start up a new business. We recommeds you to read this blog. Because, In this blog we are going to discuss about the features of Digital Marketing. How Digital Marketing helps you to get more clients for your new business.
In today’s world, everyone has using Internet. And Internet has changed the marketing landscape today. There are lots techniques for marketing. But in past some years, Internet Marketing is gaining attention and demand due to the impact it can create on your business.
Digital Marketing has given more choices and greater control to the customers.
Now, First of all you have to know that What is Digital Marketing.
What is Digital Marketing?
Digital Marketing is just a marketing technique. In which you can promote your business Online or through any social media platform. In this Technique, includes not only email, social media, web-based advertising, But also text messages as a online marketing channel. Digital Marketing also called Online Marketing and Internet Marketing.
Last some years people has changed. And changed their conventional method or shopping. Now, an buiness owner have to reach his or her customer at a right time to increase the profit of business. That’s why as an business owner you must know all the features of Digital Marketing. So that you’d know how to uses of digital marketing and reach to customers at the right time.
Elements of Digital Marketing
- Online advertising
Can you tell me what’s the first steps to promote your business. Where, You should spend maximum part of your marketing budget on online advertisements.
If you are new in this digital advertising world. Then it can be confusing for you. Because there are variety of online ads available.
- Pay-Per-Click Ads: Pay-Per-Click is a part of Google Adwords. PPC is a short form of Pay-Per-Click ads. In PPC Ads cost of advertising is depends on number of clicks.
- Display Ads: Display Ads in also a part of Google Adwords. Dispaly ads is based on Image. That type of ads are often appears on the side, top or bottom of any website.
- Search Engine Optimisation
Search Engine Optimization (SEO) helps to increase visibility and brand awarness of your website in searh engines. You need to do On-page optimization and keyword research to your brand or website. So that you came front of the those people who are interested in your products.
In the past, SEO helped sites rank higher, sometimes in unethical ways. Today, SEO helps legitimise your website(s) and should be used to benefit the consumer.
Basic Feature of digital marketing.
- You can keep the record of how many customers have seen your ads.
- You can track how many customers visited your website.
- For instant sale you can use google adwords.
- Digital Marketing is economical than Traditional Marketing.
- Can track which source of digital marketing in getting you more leads.
- You can target your marketing advertisement to a particular customer segment.
- You can even target your ad to a particular pin code, city, or a state.